- Application Deadline: Rolling
- Company: Floyd
- Location: Detroit, Michigan
About Floyd
Floyd is changing the way people buy and engage with furniture. Our products are built around the idea that well-designed furniture should be accessible, long lasting, and ship to your door (not to mention beautiful!). We create innovative products that challenge the common convention of furniture and the experience of buying it. We’re venture-backed & growing fast!
Where You Come In
At Floyd, we’re building a furniture brand with depth and meaning and communicating this by creating great content & story-telling. The Brand Content Manager works closely with Creative and Marketing to curate & produce branded content related to evergreen products, new product launches, the Lived In blog & Stay Floyd. Your ultimate objective is to seek out and produce amazing content that supports Floyd’s mission & core values. These stories & subjects showcase our products in use, giving new ways to amplify our assortment to our customers.
You are a hands-on, creative problem-solver with an out-of-the-box approach to the creative process. You have an excellent design aesthetic as it relates to home & interiors and the ability to bring forth new subjects & original ideas. You are passionate about producing high-quality, elevated content that articulates a lifestyle though inspirational & aspirational imagery/video. You will report to the Senior Creative Manager.
What You’ll Do
- Key contributor to curating Floyd’s brand content & subject matter pertaining to evergreen storytelling, new product launches, Lived In & Stay Floyd
- Authentically represent the brand taking a conscious approach to showcasing products, delivering on our mission & telling stories in equitable spaces
- Coordinate resources to create original content and production material related to photography and videography, ensuring the creative vision is realized
- Provide project briefs (shot lists, storyboards & styling notes) to ensure deliverables are met by freelance partners
- Build a roster of seasoned & emerging photographers/directors/stylists nationwide
- Manage editorial budget, product seeding & negotiate contracts/compensation
- Work closely with Social Media Manager to produce channel specific content
- Prepare final assets and coordinate handoff with Marketing & Ecomm.
- Works cross functionally to obtain product for shoots.
This Might Describe You
- 3-5 years of experience in an editor or content production role at brand or publication.
- Demonstrated ability to develop story ideas for a target audience & bring them through to completion.
- Has a strong passion for design as it relates to architecture, home furnishings & interiors.
- A drive to discover new subjects and spaces that align with Floyd’s appreciation for timeless, long lasting design.
- Comes with a developed network of seasoned & emerging photographers, videographers, directors & stylists across the US.
- Ability to work independently & as part of a team
- A proven track record of success executing brand marketing campaigns across multiple channels to build brand awareness and increase sales.
- Experience working in Brand Marketing or Creative at an eCommerce company is a plus.
- Acute attention to detail and ability to juggle multiple projects at once.
Benefits
- Competitive pay
- Health, dental, and vision coverage for everyone at the company, including part-time staff
- Equity in a high-growth, venture-backed company
- 401k with generous employer match
- Flexible PTO and Paid Parental Leave. We believe work is just one part of living fulfilling lives
- Relocation provided when it makes sense
- A mission-driven culture
- Every new employee receives a Floyd product of their choice. 🙂