Social Media Coordinator

Application Deadline: While Posted
Company: Gazelle Sports
Location: Grand Rapids, Michigan

Position Vision

The Social Media Coordinator manages the voice and visual execution of the Gazelle Sports
brand on all social media platforms. The ideal candidate has experience developing content strategy, working
in collaboration with a creative team, is data driven in their decision making, and able to identify and adapt to
emerging social media trends- with a passion for the running community, and the run specialty retail industry.

Position Expectations

Develop and implement robust social media strategy for all business units including Gazelle Sports,
Team Gazelle and Gazelle Sports Signature Events
Plan and communicate photography, graphic design and copy needs to support social media strategy
Develop and manage paid social ad strategy in collaboration with Director of Brand
Develop and implement strategy for Gazelle Sports brand engagement with followers, influencers and
other key social media accounts
Research, identify and strategically implement emerging social media trends across growing channels
Evaluate and report on KPIs regularly
Influencer strategy development and coordination
Execute brand voice in alignment with brand standards across all social channels
Manage all Gazelle Sports Signature event social media accounts

Position Requirements

Experience with social media scheduling and creative platforms (i.e. Buffer, Canva, etc…)
Experience with ads manager and KPI reporting
In depth knowledge of existing and upcoming social media platforms and best practices including, but
not limited to Facebook, Instagram, LinkedIn, TikTok, Twitter, etc…
Willingness to travel to all Gazelle Sports locations
Ability to work collaboratively across departments
Strong attention to detail and organizational skills
Ability to consistently hit deadlines
Some evening and weekend availability may be required

Desired Skills and Experience

Bachelor’s degree or equivalent work experience
Experience in the run specialty retail industry
Experience in using Photoshop to create social media visual content

Apply