• Application Deadline: Rolling
• Company: Detroit Symphony Orchestra
• Location: Detroit, Michigan

The Marketing and Promotions Coordinator works closely Marketing and Audience Development team and reports into the Growth & Acquisitions Director. This role coordinates all marketing promotional activities and also provides administrative support. This position provides a full opportunity to learn and grow in a fast-paced marketing team within the performing arts. Candidate has a strong service and customer-centric orientation in all approach in the position.

Responsibilities:

Media and Advertising

• Proactively manage all day-to-day relationships with media vendors and coordinate all project and media deliverables for campaign planning and implementation and media buys including:
  • Maintaining radio production schedule, coordinating with radio stations and creative producer, working with DSO box office to deliver tickets for on-air giveaway and other contract deliverables and management
  • Facilitate digital advertising campaigns, coordinate project assets and deliverables for digital ad plans and manage day-to-day vendor relationships
  • Track, record, and analyze digital campaign wrap ups
  • Participate and contribute to marketing copywriting of emails, social media, website, and printed materials as needed
  • Proofread and copyedit marketing campaign materials as requested.

Promotions and Grassroots Marketing

• Reports into and works in close alignment with the Director of Growth and Acquisition to maintain and track community and group partnerships for promotions and discounts; acquisition and audience growth; and audience diversity initiatives
  • Includes online research and execution of potential marketing partners and new audience targets. Reach out via email or phone to establish connections
• Coordinates campaign implementation and grassroots marketing to specific communities for events. Includes identifying vendors; coordinating flyers and street teams; prepping digital promotion packages for community and venue partners; and other forms of niche marketing
• Manage all aspects of the student and young professional membership programs, Soundcard and Next Gen with focus to drive participation and members
• Plan and execute cross-promotions with local arts and cultural organizations; educational partners and universities; corporate partners and sponsors; coordinate list or email trades and third-party event listings as needed
• Plan and execute promotions for comp tickets through established contacts and other targeted groups to reach concert hall capacity goals
• Compile analysis of promotion success from partner discounts and make recommendations for future campaigns.

Administrative Support

Provide strong and proactive administrative support for the following:

• Maintaining marketing timelines and supporting the department to meet its many production deadlines, update promotional plans, task calendars, and actively sending reminders to marketing staff.
• Assist with ad hoc research projects for marketing, audience development, etc.
• Assist the Audience Development Specialist maintaining a catalog of samples of all printed marketing materials
• Track with precision all incoming invoices, accurately coding, submitting invoices for payment, and recording expenses for the marketing budget and communicating/reporting out regularly how the department is spending against budgets
• Assist the marketing team with scheduling meetings and updating calendars
• Provide vacation coverage for other positions in the department as needed.
• Other general administrative duties as required
• Answer general marketing inquiries: direct to and ensure responses by appropriate person in the team or provide responses directly
• Work in alignment with and in support of all Marketing department goals and strategy.

Qualifications:

• 1-2 years of work experience in marketing, public relations, or customer service.
• Demonstrated proficiency with Microsoft Excel, Outlook, and Word including experience scheduling Outlook calendar meetings.
• Excellent oral and written communication skills and attention to detail required.
• Experience with multitasking and prioritization in a fast-paced environment required.
• Support all brand standards and execute with best practices in mind.
• An interest in marketing related topics and challenges required.
• Experience with Tessitura or similar CRM/Marketing database preferred.
• Understanding of marketing within social media marketing platforms desired.

Reports to Director of Growth and Acquisition

Qualified candidates should submit resume and cover letter to jobs@dso.org.