is a career community focused on the critical skills of written and verbal communication used to promote, market, or increase sales in goods and services, promotes and educates about creating a new business, and encourages members to think critically and outside the box to solve problems.
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This career community is focused on using innovation and creativity to find solutions to challenges in the global economy. This work can also involve promoting and increasing sales for goods and services within various markets.
Professionals in this area can work with startups, established businesses, nonprofit organizations, social enterprises, or in freelance. Career paths are directed toward fields such as marketing, human resources, entrepreneurship, branding, entertainment, freelance, self-employment, operations, and project management.
To be successful in this ever-changing space, professionals must think critically and outside the box to find new ways to meet the needs of their business, craft, or social issue.